Same day PCR testing available

WHETHER YOU NEED URGENT
CARE
TO FEEL BETTER FAST...

or you want to feel better for a lifetime...

Hormone Therapy and More! Open until 7 pm, 7 days a week

Welcome to MedPlus Family and Urgent Care

Reliable Urgent Care in Mississippi

MedPlus Family and Urgent Care offers superior urgent care and wellness services with the convenience of walk-in hours until 7 pm, 7 days a week. Our family medical providers are experienced in treating many acute illnesses and minor injuries and are available when you need care, 7 days a week.

Why Choose Us?

We pride ourselves on offering top-of-the-line medical care. From the waiting room experience to the treatment we provide, Medplus is committed to helping you and your loved ones feel better, faster! Located in Starkville, Tupelo, and New Albany, MedPlus Family & Urgent Care has the reputation to be the best Urgent Care Center in the area. We offer complete medical care including but not limited to X-rays, minor procedures, EKGS, DOT physicals, and COVID-19 testing. When you are searching the internet for “urgent care near me,” look no further than MedPlus Family & Urgent Care! For more information, give one of our offices a call to speak to one of our friendly staff members.

COVID-19 Testing and Treatment

MedPlus Family & Urgent Care can perform testing for individuals who are showing symptoms of the COVID-19 virus. Tests can also be done on asymptomatic people, who may have come in close contact with someone who was sick. Receiving a test may seem uncomfortable at first, but the experienced staff will ensure that you are made as comfortable as possible. If you or a loved one are in need of COVID-19 testing or treatment, a search for “urgent care near me” will show MedPlus Family & Urgent Care. With locations in Starkville, Tupelo, and New Albany, we’re confident we can provide you with the most up-to-date and reliable COVID-19 testing and treatment.

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FIND THE CLOSEST CLINIC

No Appointment Needed. Walk-In Clinic.

Open seven days a week with extended hours, MedPlus Family and Urgent Care offers patients the convenience of short wait times and the ability to be seen by a provider without an appointment. Search our clinics to find a location close to you.

FIND THE CLOSEST CLINIC

No Appointment Needed. Walk-In Clinic.

Open seven days a week with extended hours, MedPlus offers patients the convenience of short wait times and the ability to be seen by a provider without an appointment. Search our clinics to find a location close to you.

Sports Media Literacy: Understanding News Sources with Betzoid

In today’s digital landscape, sports media literacy has become an essential skill for fans navigating the overwhelming volume of information available online. As sporting events dominate headlines and social media feeds, the ability to discern credible news sources from unreliable ones determines the quality of information we consume. Betzoid, a platform focusing on sports analytics and news assessment, has emerged as a significant resource for those seeking to develop critical evaluation skills in sports media consumption. Understanding how to analyze sports news sources not only enhances fan experience but also promotes more informed discussions about athletes, teams, and sporting events.

The Evolution of Sports Media and the Need for Literacy

Sports journalism has undergone dramatic transformation since its inception in the early 20th century. What began as simple game recaps in newspapers has evolved into a complex ecosystem of traditional media outlets, independent blogs, social media accounts, and analytics platforms. This evolution has democratized sports coverage but also created an environment where misinformation can spread rapidly.

The digital revolution of the 1990s and early 2000s marked a turning point, as sports coverage expanded beyond traditional gatekeepers. By 2010, social media platforms had become primary sources of breaking news, often outpacing established media organizations. According to a 2022 Pew Research study, approximately 62% of adults now get news from social media, with sports news being among the most commonly shared content types.

Betzoid’s approach to media literacy addresses this new landscape by emphasizing source verification and analytical thinking. Their framework encourages readers to consider multiple factors when evaluating sports news: the outlet’s track record, journalist credentials, citation of primary sources, and transparency about methods. This systematic approach helps fans develop the critical thinking skills necessary to navigate today’s complex information environment.

Key Components of Sports Media Literacy

Developing robust sports media literacy requires understanding several fundamental concepts. First is source credibility—the ability to distinguish between established journalistic organizations with editorial standards and unverified sources. Credible outlets typically have transparent ownership, clear editorial policies, and journalists with verifiable credentials.

Second is understanding different content types in sports media. News reporting, analysis, opinion pieces, and entertainment content each serve different purposes and should be evaluated accordingly. Many controversies in sports media stem from confusion between factual reporting and opinion-based content.

Third is recognizing common biases in sports coverage. These include home team bias, recency bias, and commercial influences. Following daily sports insights requires readers to actively question whether coverage is proportionate to an event’s significance or merely reflecting popularity or commercial interests. Betzoid’s analytical framework teaches fans to identify these patterns through systematic evaluation of multiple sources.

Finally, understanding the business models behind sports media helps contextualize content. Outlets dependent on advertising revenue or affiliated with leagues or teams may have different incentives than subscription-based or independent platforms. This economic context often explains differences in coverage priorities and editorial approaches.

Practical Applications and Tools for Fans

Moving beyond theoretical understanding, Betzoid offers practical tools for applying media literacy principles to everyday sports consumption. Their source verification checklist provides a quick framework for evaluating new information sources, including examining the about page, checking journalist credentials, and looking for transparent correction policies.

Cross-referencing information across multiple credible sources remains one of the most effective verification strategies. When major sports stories break, Betzoid recommends consulting at least three independent sources before forming conclusions. This practice helps identify inconsistencies and provides a more complete picture of complex stories.

Digital literacy tools like browser extensions that flag questionable sources or provide source reliability ratings have become increasingly valuable. These technological aids supplement critical thinking skills by providing quick reference information about news sources’ historical accuracy and potential biases.

Engaging with diverse perspectives also strengthens media literacy. Following analysts and journalists with different viewpoints exposes fans to varied interpretations of the same events and helps identify common ground in factual reporting versus divergence in analysis.

The Future of Sports Media Literacy

As artificial intelligence and deepfake technologies advance, the next frontier in sports media literacy will involve distinguishing between human-created and AI-generated content. Synthetic media can already create realistic but fabricated sports highlights or interviews, making verification skills increasingly crucial.

Educational institutions are beginning to incorporate sports media literacy into curricula, recognizing its value for teaching broader critical thinking skills. Betzoid has partnered with several universities to develop educational modules that use sports examples to teach media evaluation principles.

Community-based fact-checking initiatives focused on sports have also emerged, creating collaborative networks where fans collectively verify information. These communities leverage collective expertise to evaluate technical aspects of sports reporting that might challenge individual verification efforts.

The journey toward sports media literacy is ongoing and evolving. As information technologies continue to transform how we consume sports content, the skills promoted by platforms like Betzoid become increasingly valuable. By developing systematic approaches to evaluating news sources, sports fans can enjoy more meaningful engagement with the games they love while avoiding misinformation. The ultimate goal isn’t skepticism about all sports media but rather a more discerning, thoughtful approach to consumption that enhances rather than diminishes the fan experience. In an era where information abundance creates both opportunity and challenge, media literacy represents perhaps the most essential skill for the modern sports enthusiast.

WE TREAT VETERANS

A VA Missions Act Approved Clinic

MedPlus Family and Urgent Care is now an approved clinic under the new VA Missions Act which allows approved veterans to visit an urgent care facility for acute illness or injury. Walk-ins welcome!

PATIENT EDUCATION

Patient Education Library

We invite you to explore our comprehensive list of resources and educational materials designed to help educate you about the various medical conditions we treat. Simply click on a topic below to learn more. If you have any questions or concerns regarding your…

NOW TREATING VETERANS

A VA Missions Act Approved Clinic

MedPlus Family and Urgent Care is now an approved clinic under the new VA Missions Act which allows approved veterans to visit an urgent care facility for acute illness or injury. Walk-ins welcome!

PATIENT EDUCATION

Patient Education Library

We invite you to explore our comprehensive list of resources and educational materials designed to help educate you about the various medical conditions we treat. Simply click on a topic below to learn more. If you have any questions or concerns regarding your…